Baidu
Challenge: How to meet the needs of users? What was the user experience like on the new results page?
Deliverables: User research. Eye tracking experiments. Data analysis.
Role: Senior UX Designer
Baidu is one of the largest AI and Internet companies in the world.
Challenge
The challenge is to assess whether the new page meets user expectations.
Process
To evaluate the research method, 31 users were invited to participate in the interview and eye movement experiment [1]
Allow users to browse, retrieve and other operations on the new and old image result pages [2], pay attention to the user's gaze on different areas of the page [3], line of sight trajectories, and subjective feedback.
Online launch of the revised version of the satisfaction survey.
User interview
Eye movement experiment
Online survey
Data analysis
EYE TRACKING TEST
Users information:
A total of 31 tested users are invited, of which 30 are valid users (14 males and 16 females). The corrected visual acuity of all subjects was above 5.0.
ONLINE SURVEY
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Widescreen (1366*768) users rated the new version significantly higher than users of other resolutions
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Older users rate the new version lower
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Google users (27%) rated the new version higher
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The rating of the new version has nothing to do with the frequency of users coming to Baidu search, and the user's gender/educational background
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The users who entered the questionnaire from the new version (44 people) had no difference in the evaluation of the two versions, but the users who came from the old version (8 people) obviously preferred the old version (Note: the source URL is not recorded completely)
DATA ANALYSIS
Comparison of new and old versions
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New and old version user preference description
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New and old version ratings
CTR
Data description of various click-through rates
PROTOTYPE
